In short, this business model for mobile application can be easily defined as Software-as-a-Service (SaaS) or On-Demand software business. All our mobile applications products are purposely designed to deliver using an ASP (Application Service Provider) model to our clients via our existing mobile messaging service platform. With our mobile products, we let our clients to leverage on industry leading and load proven software platform without the usual upfront infrastructure costs — or the ongoing implementation and management headaches